It all starts here
Witness the unveiling of the newest innovations, technologies and solutions that are transforming the industry at NRF 2018.
NRF 2018 is Retail’s Big Show. It’s retail’s most important three-day conference, which brings together the largest gathering of industry executives for discussions of the latest industry trends and gives attendees an unparalleled view into how retail brands of all sizes are transforming themselves for the digital age. The event offers unique networking opportunities and a glimpse of the latest technologies and solutions for retailers. For more than a century, NRF's annual convention and EXPO has been the annual gathering for industry luminaries and leaders, and it remains the place where big things happen in retail.
What you'll experience
Hear from the leaders of retail, technology, finance and business who are shattering the status quo, driving innovation and achieving success.
NRF 2018 is where the entire retail community comes together. Connect with nearly 35,000 attendees and the industry leaders at the cutting-edge of innovation who have faced challenges like yours and can help you achieve your goals.
Witness the latest technologies that can take your business to the next level. See first-hand how the most innovative solutions offered by more than 500 exhibitors can help you succeed today and into the future.
You'll walk away from NRF 2018 excited, inspired and energized to elevate your business and your career.
By the numbers
NRF is the world’s largest retail trade association, representing retailers from the United States and more than 45 countries.
Vice President, Internet Services, Apple Pay
Monday, January 15
Hall E, Level 1
Jennifer Bailey, with Apple, on delivering the modern shopping experience
There is a transformation happening in the way people shop today and how retailers are using innovative mobile technologies to empower their employees and create more engaging customer experiences in stores, apps and on the web.
The customer experience is at the center of new everyday purchase habits that are rapidly changing and becoming increasingly mobile. People’s days begin and end on mobile and all the daily activities in-between are faster and easier on the go, including grabbing a coffee, getting groceries, going shopping and getting around town. This keynote will explore how Apple and other retailers are creating more connected, curated and delightful experiences with real business value — from giving customers fast, simple and more secure checkout options, to providing entirely new ways to interact with merchandise and the retail environment, and much more.
Jennifer oversees all efforts for Apple Pay, Apple’s new, transformative category of mobile payments services and the iTunes Gift cards business. She leads teams around the world responsible for Apple Pay and gift card technology, partnerships, operations and international expansion. During her 14-year career with Apple, Jennifer has overseen the Apple Online Store, which, under her guidance, now operates in more than 40 countries.