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May 2018
May 2018


Hyatt Regency - Orlando 9801 International Drive Orlando , Florida 32819
Tel: (407) 284-1234
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STC Technical Communication Summit 2018 - Society for Technical Communication






Event Overview:

The STC Summit is a must-attend event for technical communication professionals from around the world. With 60 years of success under its belt, some of the most recognized names in technical communication give presentations, participate in panel discussions, and provide insight into where the profession is going.

The Summit is made up of two major parts:

The Education. Organized in tracks, these sessions begin Monday morning and continue until midday on Wednesday. Sessions are offered in a variety of formats, including traditional presentations, workshops, progressions, and lightning talks.

The Expo Hall. This opens on Sunday evening and features numerous companies, all prepared to unveil and demonstrate new and exciting products, services, and technology to the world of technical communication.
The Summit will come to a close on Wednesday with a closing keynote to wrap up three busy and exciting days of learning and networking.

Exhibitor Information:

The STC Technical Communication Summit and Expo Hall has long been considered the premier event to unveil and demonstrate new and exciting products, services, and technology to the world of technical communication. Technical communicators see STC’s annual conference as the one “must-attend” conference of the year where they can learn new job skills, network with like-minded individuals, and receive the tools they need to be successful in their careers. With hundreds of attendees, these highly skilled professionals gain training and career development from technical sessions, networking opportunities, and interaction with exhibitors and sponsors.

Why exhibit or sponsor?

Expand your visibility and customer base. Exhibiting and face-to-face connections are much more effective than cold-calling, and offer more opportunities to meet the potential customers.

Get in touch with decision-makers and top influencers. Summit attendees come to the conference from more than a dozen countries from around the world and include technical writers, usability specialists, documentation managers, web designers, illustrators, managers, educators, translators, and other communicators. This means that you have a greater chance of getting in front of the people that matter most at a company.

Get inspired by like-minded individuals. Since the Summit Expo Hall is considered the premier event to unveil and demonstrate new and exciting products, services, and technology, you’re sure to be among the very best in the business. You may even walk away inspired yourself!



The following companies have all exhibited at or sponsored the Summit in the past:


Ad Verbum


Information Mapping

Kinetic. TheTechnologyAgency™

MadCap Software Inc.

Stilo International

Titania Software

…and many more!

About STC:

STC is the world's largest and oldest professional association dedicated to the advancement of the field of technical communication. The Society’s members span the field of the technical communication profession and reach across every industry and continent. In fact, the Society has members in almost 50 countries and is continuing to grow rapidly outside of North America and Europe.

Attendees - Event Information and Registration

Exhibitor Prospectus and Kit


May 20   

7:30 AM to 8:00 PM

Registration Open

8:00 AM to Noon

Leadership Program

8:30 AM to 4:30 PM

Preconference Workshops

Noon to 5:00 PM

Adobe Workshop

5:00 to 6:30 PM

Welcome Reception and Expo Hall Open

May 21   

7:30 AM to 4:30 PM

Registration Open

8:00 to 8:45 AM

Continental Breakfast

8:00 AM to 5:00 PM

Expo Hall Open

9:00 to 10:00 AM

Opening General Session

10:30 to 11:30 AM

Education Sessions

11:30 AM to 1:00 PM

Lunch on your own

1:00 to 4:50 PM

Education Sessions

3:00 to 4:00 PM

Refreshment Break

5:30 to 6:30 PM

Annual Business Meeting

May 22   

7:30 AM to 4:30 PM

Registration Open

8:00 to 8:45 AM

Continental Breakfast

8:00 AM to 4:00 PM

Expo Hall Open

9:00 to 11:00 AM

Education Sessions

11:30 AM to 1:00 PM

Lunch on your own

1:00 to 4:50 PM

Education Sessions

3:00 to 4:00 PM

Vendor Raffle Drawings and Refreshment Break

May 23   

7:30 AM to 9:30 AM

Registration Open

8:00 to 8:45 AM

Coffee service

9:00 to 11:00 AM

Education Sessions

11:00 AM to 12:30 PM

Closing Honors Event

Keynote Speakers

Carla Johnson

Perpetual Innovation: How the World’s Most Innovative Teams Surface Great Ideas to Deliver Exponential Outcomes

We’ve all seen the examples of LEGO’s Hollywood movie, GE Ecomagination and Dos Equis ‘Most Interesting Man in the World.’ They’re held up time and again as beacons of killer creative. Enough already. It’s easy if you have sexy products, big budgets and household brand names. But we create technical articles, user guides and complex documentation. Those innovative examples don’t have anything to do with us.

Or do they?

It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D.). We can’t connect the dots with brands unrelated to ours, and our blindness kills creative ideas before we even start. But guess what — the most brilliant minds understand creativity is something you consistently nurture, rather than leave to chance.

Welcome to Perpetual Innovation.

In this captivating presentation, author and marketing executive Carla Johnson shows you how combating B.D.D., recognizing inspiration everywhere and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your company. You’ll walk away ready to jump-start collaboration to deliver exponential outcomes for your brand.

Attendees gain:

  • Clear understanding of how to use great brands as inspiration for your own work
  • Be armed with the five simple techniques to fast-track great ideas into killer execution
  • Learn how small, habitual steps adds up to massive creativity
  • Know how to overcome the fear of machine-driven tech with a tried-and-true human-guided process

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. She is the Chief Experience Officer for Type A Communications.

Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands served as the foundation for the latest of her seven books. Experiences: The 7th Era of Marketing, sets a powerful new way for marketing to create value for businesses. Named one of the top 10 influencers in business-to-business marketing and one of the 50 women in marketing, Carla regularly challenges conventional thinking.

Join Carla Johnson and fellow attendees in Orlando to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

Andy Hines

Avoiding Surprise: Anticipating Potential Disruptors on the Horizon

We didn’t see that coming! Too often, we are surprised by change that we should have seen coming. In this interactive session, we’ll explore a dozen potential disruptors that may influence technical communication in the future. Participants will have a chance to rank their possible impacts and identify potential responses. They will come away from the session more prepared to face and influence their personal and organizational futures. 

Dr. Andy Hines is Assistant Professor and Program Coordinator for the University of Houston’s Graduate Program in Foresight and is also speaking, workshopping, and consulting through his firm Hinesight. His 25+ years of professional futurist experience includes a decade’s experience working inside first the Kellogg Company and later Dow Chemical, and consulting work with Coates & Jarratt, Inc. and Social Technologies/Innovaro. His books include Thinking about the Future (2nd edition), Teaching about the Future, ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape, 2025: Science and Technology Reshapes US and Global Society, and his dissertation was “The Role of an Organizational Futurist in Integrating Foresight into Organizations.”



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