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EVENT DATES
Jan 2018
MoTuWeThFrSaSu
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EXHIBITION HALL DATES
Jan 2018
MoTuWeThFrSaSu
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891011121314
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22232425262728
293031    

Venue

Sacramento Convention Center 1030 15th Street Suite 100 Sacramento , California 95814
Tel: (916) 808-5291
Website
Google Map

Unified Wine & Grape Symposium

Attendees

14,000

Exhibitors

674

Register

$35 - $715

Overview

Event Overview:

The Unified Wine & Grape Symposium hosts more than 700 10 ft. x 10 ft. booths and 28 large vineyard and winery machinery areas. The exposition encompasses a wide range of products related to the wine and grape industry and includes international representation in both sessions and exhibits.

Exhibitor Information:

Meet with Other Industry Professionals: This is your opportunity to meet with thousands of wine industry professionals such as vineyard managers, vineyard owners, winemakers, winery managers, marketing executives, retail tasting room personnel, and more! Your sales representatives will have quality time to present and discuss your products or services without distractions. Expositions are the primary source for gathering product information.* Take advantage of this opportunity to make the right contacts with a highly targeted group!

Benefits

  • Draw a top-level, buying-power audience — an estimated 75% of all attendees are the purchasing decision-makers!
  • Reach prospects for less than 58% of the cost of a direct sales call.*
  • An easy-to-use lead retrieval system which provides you with the ability to scan in your booth visitor’s badge information.
  • Reach unknown prospects not contacted by a salesperson.*
  • Reduce closing costs by 62% versus sales calls.*
  • Have the client see the product or meet a representative on his or her own initiative – more successful than cold calls!
  • Online listing of your company information and products with a link to your Web site.

Unique Opportunities Abound

  • Dedicated exhibit time without overlapping education sessions or meetings. Just you and thousands of wine and grape industry professionals.
  • Designated locations for the hosted buffet luncheon and wine tasting on both exhibit floors.
  • Supplier Poster Presentations — open to any exhibitor who wishes to make a formal presentation or product demonstration to potential clients in the wine industry.
  • Wine tasting throughout the exhibit areas — an opportunity for all attendees including those with Exhibit Hall Vouchers to sample wines from various regions and sample delicious hors d’oeuvres.
  • Hosted Buffet Luncheon — open to all registered attendees including those with an Exhibit Hall Vouchers. Thousands of attendees visit the exhibits on both floors during this event.
  • Exhibits Vouchers — distribute them to current or potential clients!
  • Sponsorship and Advertising — you can choose from expanded categories.

About ASEV:

The American Society for Enology and Viticulture (the sciences of winemaking and grape growing) is a 501 (c)(6), tax exempt professional society dedicated to the interests of enologists, viticulturists, and others in the fields of wine and grape research and production throughout the world. Our membership includes professionals from wineries, vineyards, academic institutions and organizations.

About CAWG:

The California Association of Winegrape Growers (CAWG) is the only statewide organization specifically focused on advocacy for all California winegrape growers. As the voice for the California winegrape industry, CAWG helps to ensure the implementation of sound public policies through its vigilance and action on state and federal legislation, its advancement of sustainable farming practices, and promotion of education and research to enhance the California winegrape industry.

Agenda

Jan 23   

7:30 am – 6:30 pm

Registration

SCC – 3rd Floor

8:00 am – 5:00 pm

Press Room

SCC – Room 305

8:00 am – 5:00 pm

Speaker Ready Room

SCC – Room 303

11:30 am – 1:30 pm

Keynote Speaker Luncheon
Gina Gallo, E & J Gallo Winery
Separate Registration Fee Required

Sheraton – Grand Nave Ballroom Camelia

2:00 pm – 3:00 pm

How to Survive the Wine Sales and Marketing Pressure Cooker
Marketing/Public Relations Breakout Session

Hyatt Regency Ballroom F

2:00 pm – 4:00 pm

Cabernet Sauvignon at All Price Points (includes tasting)
Joint Grapegrowing & Winemaking Breakout Session

Hyatt Regency Ballroom C

2:30 pm – 4:30 pm

The Changing Regulatory Landscape
Business/Operations Breakout Session

Sheraton Grand Nave Gardenia

3:15 pm – 4:15 pm

How to Be Smart and Effective with Influencer Marketing
Marketing/Public Relations Breakout Session

Hyatt Regency Ballroom F

4:30 pm – 6:30 pm

Welcome Reception

Sheraton – Grand Nave Ballroom

Jan 24   

7:30 am – 5:30 pm

Registration

SCC – 3rd Floor

8:00 am – 5:00 pm

Press Room

SCC – Room 305

8:00 am – 5:00 pm

Speaker Ready Room

SCC – Room 303

8:30 am – 11:00 am

State of the Industry
General Session

Hyatt Regency Ballroom

9:00 am – 6:00 pm

Exhibits Open

SCC – 1st, 2nd & 3rd Floors

1:00 pm – 2:00 pm

Powdery Mildew Money Tree
Grapegrowing Breakout Session

SCC – Room 202

1:00 pm – 2:15 pm

Red, White and Sparkling: Optimizing Wine Aromas from Harvest to Bottle
Winemaking Breakout Session

SCC – Room 204

1:15 pm – 3:15 pm

Staying on Top: What’s New with Key Wine Writers and  Publications
Marketing/Public Relations Breakout Session

Hyatt Regency Ballroom F

1:30 pm – 3:30 pm

Identity Flexibility – A Look at Changing AVAs
Business & Operations Breakout Session

Hyatt Regency Ballroom C

2:15 pm – 3:45 pm

Winemaker Experiences with Vineyard Mechanization – How I Learned to Love Machines in the Vineyard
Grapegrowing Breakout Session

SCC – Room 202

2:30 pm – 3:45 pm

Red Wine: Color and Tannin Development and Management
Winemaking Breakout Session

SCC – Room 204

4:00 pm – 6:00 pm

Regional Wine Tasting

SCC – 1st, 2nd & 3rd Floors

6:15 pm – 8:00 pm

Cal Poly Wine & Viticulture Department Alumni & Friends Reception

Hyatt Regency

6:15 pm – 8:00 pm

Fresno State Annual Alumni & Friends Reunion

Hyatt Regency

6:15 pm – 8:00 pm

UC Davis Viticulture & Enology Alumni, Students, Faculty and Friends Reception

Hyatt Regency

Jan 25   

8:00 am – 4:00 pm

Registration

SCC – 3rd Floor

8:00 am – 4:00 pm

Press Room

SCC – Room 305

8:00 am – 4:00 pm

Speaker Ready Room

SCC – Room 303

9:00 am – 4:00 pm

Exhibits Open

SCC – 1st, 2nd & 3rd Floors

9:00 am – 11:30 am

Strategic Steps to Premium Pricing in Competitive Categories
General Session

Hyatt Regency Ballroom C

9:00 am – 10:30 am

Presentada en español
(Presented in Spanish)

Diversidad y Tendencias en Cabernet Sauvignon
Sesión general en español

Diversity and Trends in Cabernet Sauvignon
General Session in Spanish

Hyatt Regency Ballroom F

10:45 am – Noon

Presentada en español
(Presented in Spanish)

Potencial aromático de vinos blancos
Sesión en español de enología

Aromatic Potential in White Varieties
Winemaking Breakout Session in Spanish

Hyatt Regency Ballroom D

10:45 am – Noon

Presentada en español
(Presented in Spanish)

Prácticas vitivinícolas para optimizar la composición fenólica
Sesión en español de viticultura

Vineyard Practices to Optimize Phenolic Composition
Grapegrowing Breakout Session in Spanish

Hyatt Regency Ballroom E

11:30 am – 1:00 pm

Hosted Buffet Luncheon

SCC – 1st, 2nd & 3rd Floors

1:15 pm – 2:15 pm

FSMA a Year Later: Implementation and Compliance on the Ground
Winemaking Breakout Session

SCC – Room 204

1:15 pm – 3:15 pm

The Fundamentals of H2A: Navigating Our Existing Agricultural Guest Worker Program
Grapegrowing Breakout Session

SCC – Room 202

1:15 pm – 3:15 pm

Be Ready, Disaster Preparedness and Recovery
Business & Operations Breakout Session

Hyatt Regency Ballroom C

1:30 pm – 3:30 pm

Direct to Consumer: The Big Picture
Marketing/Public Relations Breakout Session

Hyatt Regency Ballroom F

1:15 pm – 3:15 pm
Tour 1

Sensory and Aromas
Winemaking Tour in English

Start in SCC – Room 203

1:15 pm – 3:15 pm
Tour 2

Water Technology
Grapegrowing Tour in English

Start in SCC – Room 203

1:30 pm – 3:30 pm
Tour 3

Presentada en español
(Presented in Spanish)

Sensorial y aromas
Tour en español de enología

En tour empieza en el salón 203 del SCC

1:30 pm – 3:30 pm
Tour 4

Presentada en español
(Presented in Spanish)

Tecnología del Agua 
Tour en español de viticultura

En tour empieza en el salón 203 del SCC

2:30 pm – 3:30 pm

Wildfires and Wine: Loss Prevention, Mitigation and Management
Winemaking Breakout Session

SCC – Room 204

Keynote Speakers

Gina Gallo

E & J Gallo

Gina Gallo will open the 2018 Unified Wine & Grape Symposium as the Keynote Speaker during the luncheon on Tuesday, January 23.


This Tuesday luncheon is priced separately and includes plated lunch and wine.

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